Tom WhiteleyinThe Agile MindsetCan you explain the difference between a “Job to be Done” and a “need”?In Product Management we talk about the importance of focusing on user needs (or problems and desires). But then some people start talking…5 min read·Apr 19, 2024----
Tom WhiteleyinThe Agile MindsetDon’t use the phrase “Minimum Viable Product”I’m a big fan of Eric Ries and the Lean Startup. However I really wish he didn’t popularise the phrase “Minimal Viable Product”. I believe…4 min read·Apr 2, 2024----
Tom WhiteleyinThe Agile MindsetWhich Product Management framework to use whenThere are lots of different Product Management tools, techniques and frameworks out there that all seem to do different things. These…5 min read·Mar 15, 2024----
Tom WhiteleyinThe Agile MindsetNever stop problem discoveryThe product management process is quite long. We need to go through various phases where we understand customer needs (problem discovery)…3 min read·Mar 6, 2024----
Tom WhiteleyinThe Agile MindsetHow to structure your approach to Product Management: A double diamond viewA product manager is expected to do a whole range of things, from interviewing customers to building a product vision, from consulting…4 min read·Feb 26, 2024----
Tom WhiteleyinThe Agile MindsetAgile Coaches focus on the wrong thingsControversial thought: Agile Coaches spend too much time focused on team health and process; and not enough time on what it actually means…2 min read·Jan 6, 2024--1--1
Tom WhiteleyinThe Agile MindsetThe 3 things required to make autonomy workWe are told that we need to give our employees autonomy. We are told that we are motivated by autonomy. But so often it fails to yield…4 min read·Dec 8, 2023----
Tom WhiteleyinThe Agile MindsetWhy do people have so much trouble minimising WIP?Have you ever done an exercise that teaches you the importance of minimising your Work in Progress? They can be quite fun, and compelling…5 min read·Nov 11, 2022----
Tom WhiteleyinThe Agile MindsetMinimising WIP is the foundation of being agileMinimising WIP allows us to build quickly and adapt quickly. Which makes us very agile.4 min read·Oct 31, 2022----
Tom WhiteleyinThe Agile MindsetMake your roadmap publicly accessibleThanks to tools like Trello, it has never been easier to publicise your team/company’s plans. In doing so you’re able to engage your…5 min read·Jan 25, 2021----